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Project Management Strategies
by M.Chaves
Project Management Strategies (in Interior Design)
In the world of interior design, effective project management not only determines the success of a particular project but also establishes a company’s reputation and long-term sustainability. Throughout my career, and with the experience gained during my Master’s in Interior Design from Escuela Madrileña de Decoración and Universidad Europea, I have developed a series of strategies that have enabled me to manage projects efficiently, keeping both quality and client satisfaction at the forefront of every decision. Below, I share some of the practices I implement in my company to ensure that every interior design project is a success.
1. Differentiating Between Design and Decoration
In interior design, it is essential to distinguish between design and decoration services, both in terms of costs and client expectations. Design, which encompasses space planning and material selection, has a different value from decoration, which focuses on styling and final finishes. This distinction is reflected not only in our fees but also in the project structure.
Some clients opt for standard furniture, allowing us to offer two versions: one where we invoice directly and another where the client makes the purchase. In any case, I always recommend buying from stores or factories where we—as professionals in the creative industry—have significant discounts, which benefits both the client and the project overall.
This practice not only optimises the budget but also ensures the quality and consistency of the design. For instance, I highly recommend working with ETC, a trusted partner that offers exceptional discounts and quality, ensuring that our projects not only meet but exceed expectations.
2. The Importance of a Contingency Budget
One of the most challenging aspects of managing interior design projects is dealing with unexpected changes that can arise during the process. To mitigate the impact of these changes, I always advise my clients to set aside 3-5% of the project budget for contingencies. This financial reserve allows us to absorb variations in furniture design or material selection without compromising the project’s flow.
It is crucial to discuss this aspect from the outset with suppliers, especially when working with custom-designed furniture pieces. For instance, when collaborating with a carpenter on a specific model, we agree that any modifications are priced within that additional percentage. This approach protects both the client’s interests and ours, ensuring transparency at all times.
3. Careful Selection of Suppliers
One of the keys to success in interior design is the relationships we maintain with our suppliers. Having a list of loyal and reliable suppliers, rather than a large number of options, is essential. These collaborators understand our expectations and standards, which facilitates project execution and ensures consistent results.
Moreover, it is important to note that, from a financial perspective, decoration tends to generate more revenue than interior design itself. Therefore, we defend our fees firmly, ensuring that they reflect the real value of our work and are not diminished by unnecessary discounts. In Casa 110 Interior Design, we make a clear distinction: we may apply discounts on interior design services when necessary, but for decoration, we maintain the established rates.
4. Strategies to Maximise the Impact of Design Decisions
In practice, some seemingly simple decisions can have a significant impact on the client’s perception and the final outcome of the project. One example of this is the selection of rugs. I have learned that when a rug is introduced into a home, there is a high probability that it will stay, even if the client was initially unsure. Therefore, we allow the client to try the rug for a couple of days before making a final decision. This strategy not only improves client satisfaction but also facilitates the decision-making process.
5. The Role of Styling in the Design Process
Styling, though often underestimated, plays a crucial role in the completion of an interior design project. In our practice, we collaborate with stores that allow us to take products without requiring a deposit, giving us the flexibility to test different elements in the space before making a final purchase. This strategy is especially useful when we are furnishing a project and are in the midst of negotiations between suppliers and clients.
It is important to recognise that at these moments, the client may start to question certain costs or request additional discounts. In such cases, it is essential to remain firm and remember that our fee percentage has already been agreed upon and must be respected. Protecting this aspect is crucial to maintaining the financial integrity of the project and safeguarding the value of the intellectual work we do.
6. Protecting Intellectual and Professional Value
Finally, one of the most important aspects of managing interior design projects is the protection of intellectual property. In an industry where ideas and concepts are our main assets, it is vital that the creative work we do is recognised and valued. This includes not only the creation of unique designs but also the careful management of each stage of the project, from conception to execution.
Managing interior design projects requires a combination of financial strategy, careful supplier selection, and a rigorous focus on defending our fees and intellectual property. By applying these practices in Casa 110 Interior Design, I have not only managed to meet my clients’ expectations but also built trustful relationships and maintained profitability in every project. These are the pillars I consider fundamental to success in this exciting profession.
Mauricio C.